InMobi unveils plans to invest US$50m in Indonesia

InMobi, a mobile advertising and technology platform, has unveiled plans to invest around US$50 million over the next five years in Indonesia. This was according to Naveen Tewari, CEO and founder at InMobi, who added that the company looks to drive local innovation through products uniquely developed for the Indonesia market.

This comes hot on the heels of the company’s move to partner publishers such as Viu, Detik, Path, BBM, Baca and LINE, among others. This is to launch a mobile media platform for premium in-app video advertising, a move which will allow it to reach over 60 million video viewers.

The new platform looks to provide viewability, interactively and buffer-free ad experience for marketers. It also boasts of creative authoring tools to enable marketers to create more interactive and shoppable mobile video ads at scale. This will be through the use of pre-existing video assets to make the campaigns more mobile ready.

"Given that 91% of all digital usage in Indonesia is mobile, it is only natural that marketers in the country need to have a mobile-first, video approach to capture their users,” Tewari said, adding that Indonesia is one of the company’s fastest growing markets.