Influential Australia appoints duo to executive team

Influential Australia has appointed Kelson Ong and Erin Hunter as group directors for Melbourne and Sydney respectively, expanding the leadership team at the Publicis Groupe influencer and social agency.

The pair will be responsible for growing client partnerships and driving commercial outcomes across the agency's social and creator offering.

Ong returns to Publicis Groupe after almost a decade, while Hunter brings 17 years' experience spanning social, creator marketing and broader marketing roles.

"As brands put social at the centre of their marketing, Influential Australia is assembling a team that's redefining what a modern influencer and social agency looks like," Catherine Wilkinson, general manager at Influential Australia, said.

"We're attracting exceptional talent, creating work that shapes culture instead of chasing it, and building a workplace where people are encouraged to do brilliant work without taking themselves too seriously."

Influential Australia launched in September 2025 as Publicis Groupe Australia's dedicated influencer and social agency.