Infiniti names Cheil Greater China as digital agency

After two months’ preparation and pitching, Cheil Greater China (CGC) has won Nissan Infiniti Motors as its new account and is named the brand’s digital IMC agency for the year of 2016–2017.

CGC won the account in a pitch against Isobar China and Jung von Matt.

In the following year, CGC One Infiniti Team will provide integrated IMC strategies, creative ideas and execution services, particularly in website maintenance, digital forum management, public opinion monitoring, as well as digital campaigns for new model launches.

Pully Chau, COO of Cheil Greater China said: "Cheil is dedicated to provide forward-thinking, integrated marketing strategies and creative ideas. This new business win is a combined effort by both Cheil China and Cheil PengTai, and it is proof that our creative capability does not only cover both traditional and digital advertising, but also in a full range of product and service types."