iNEO's co-founder Kelvin Koo heads to Falcon

Falcon Agency has appointed Kelvin Koo as a partner and managing director for the Singapore operations. He will be leading a growing team and portfolio of clients across multiple industries, with a goal of continuing his streak of developing award-winning digital campaigns.

Koo brings with him a previous experience as head of digital of Publicis Singapore, where he was involved in several business wins, which included Audi and OCBC’s social media management, and the Health Promotion Board’s integrated marketing campaign. Prior to that, Koo co-founded iNEO which is a boutique digital agency headquartered in Singapore that folded into Puclicis Singapore, in 2014.

Managing director and founder of Falcon Agency, Max-F Scheichenost said, “We believe Koo's track record in award-winning work and acquiring new businesses, as well as the glowing testimonials he gets from both his team and clients are a testament to his strong leadership. His experience as an owner of INEO and a leader in a network agency like Publicis, is perfect for what we need at Falcon."

Koo added, "I am excited to join Scheichenost and the team at FALCON as it is a representation of what clients care about; the ability to consistently deliver results. I chose Falcon for its entrepreneurial set-up and its focus on performance and ROI with its data-driven methodology. This has always been my approach in my previous roles with INEO and Publicis.”