Indosat bolsters communications leadership to support AI-driven transformation

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Indosat Ooredoo Hutchison (IOH) has appointed Ovidia Nomia (pictured) as senior vice president, head of corporate communications, as the company sharpens its focus on communications as a strategic function amid its transformation into an AI-driven organisation.

The appointment underscores Indosat’s efforts to build trust, maintain clarity of purpose, and deliver consistent narratives as the telecommunications industry continues to evolve rapidly, the company said. In her new role, Nomia will lead Indosat’s corporate communications strategy and work closely with the leadership team to translate business priorities, its AI agenda, and key transformation milestones into clear and credible messages for stakeholders.

As the head of corporate communications, she will also provide strategic leadership on trust, reputation, and narrative, ensuring alignment between Indosat’s business strategy and external communications.

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Nomia brings more than 17 years of leadership experience in brand and corporate communications across Asia Pacific, the Middle East, and Africa. Her background includes leading multi-market communications for large and complex organisations, as well as managing reputation and crisis communications for one of the world’s largest FMCG portfolios.

“We warmly welcome Ovi to the Indosat family. Today, a strong and strategic corporate communications are more critical than ever. With her proven leadership, deep expertise, and strong understanding for Indonesian consumers, she will strengthen our ability to communicate with clarity, relevance, credibility, and confidence which play a key role in advancing our larger purpose to empower Indonesia,” said Vikram Sinha, president director and CEO of IOH.

IOH aims to become Indonesia’s most preferred digital telecommunications company. Together with its subsidiaries and affiliates, the company provides a wide range of services, including cellular connectivity, ICT solutions, data centres, fibre-to-the-home, electronic payment services, financial services, and other digital offerings.

The company has been positioning AI as a central pillar of its shift beyond connectivity. In an interview with MARKETING-INTERACTIVE, former CMO Vivek Mehendiratta said the telco is on a long-term journey to become an AI-native organisation, embedding AI across operations and customer engagement while developing new digital business models.

Guided by its “AI NorthStar” framework, Indosat is also investing in national AI capacity through initiatives such as AI Experience Centres in Papua and Solo, reflecting a dual focus on commercial innovation and digital inclusion.

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