Indonesians irked as The Economist labels Tokopedia and Bukalapak from SG

To the ire of Indonesians, London newspaper, The Economist has mistakenly labelled Indonesian e-commerce marketplaces Tokopedia and Bukalapak as Singaporean. An article titled “Indonesia binges on e-commerce”, was published on 10 January by The Economist, and shared on Twitter with a caption, “Tokopedia and Bukalpak, two local e-commerce startups from Singapore, use their local knowledge to battle Chinese firms”.

While the post has since been taken down, it still attracted the attention of netizens who were quick to correct the mistake along with the erroneous spelling of Bukalapak. Bukalapak’s CEO Achmad Zaky also called the paper “stupid” in a tweet:

Several other comments by netizens were mainly pointing out the origin of Tokopedia and Bukalapak, as well as correcting the spelling gaffe.

Marketing has reached out to The Economist, Tokopedia and Bukalapak for comment.

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