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Indonesians irked as The Economist labels Tokopedia and Bukalapak from SG

Indonesians irked as The Economist labels Tokopedia and Bukalapak from SG

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To the ire of Indonesians, London newspaper, The Economist has mistakenly labelled Indonesian e-commerce marketplaces Tokopedia and Bukalapak as Singaporean. An article titled “Indonesia binges on e-commerce”, was published on 10 January by The Economist, and shared on Twitter with a caption, “Tokopedia and Bukalpak, two local e-commerce startups from Singapore, use their local knowledge to battle Chinese firms”. While the post has since been taken down, it still attracted the attention of netizens who were quick to correct the mistake along with the erroneous spelling of Bukalapak. Bukalapak's CEO Achmad Zaky also called the paper "stupid" in a tweet:I dont know why The Economist can be so stupid https://t.co/nrMgp6CpX5 — Achmad Zaky (@achmadzaky) January 14, 2019  Several other comments by netizens were mainly pointing out the origin of Tokopedia and Bukalapak, as well as correcting the spelling gaffe. https://twitter.com/sidhila/status/1084835098938068994 https://twitter.com/laluaann/status/1084840497238048768 https://twitter.com/ArnaudBonzom/status/1084828386189438976 https://twitter.com/amasna/status/1086504464587022338 Marketing has reached out to The Economist, Tokopedia and Bukalapak for comment.

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