To the ire of Indonesians, London newspaper, The Economist has mistakenly labelled Indonesian e-commerce marketplaces Tokopedia and Bukalapak as Singaporean. An article titled “Indonesia binges on e-commerce”, was published on 10 January by The Economist, and shared on Twitter with a caption, “Tokopedia and Bukalpak, two local e-commerce startups from Singapore, use their local knowledge to battle Chinese firms”.
While the post has since been taken down, it still attracted the attention of netizens who were quick to correct the mistake along with the erroneous spelling of Bukalapak. Bukalapak’s CEO Achmad Zaky also called the paper “stupid” in a tweet:
I dont know why The Economist can be so stupid https://t.co/nrMgp6CpX5
— Achmad Zaky (@achmadzaky) January 14, 2019
Several other comments by netizens were mainly pointing out the origin of Tokopedia and Bukalapak, as well as correcting the spelling gaffe.
May be the admin is too sleepy. Need coffee, buddy? Tokopedia & bukalapak are from Indonesia.
— Hasna A. Fadhilah (@sidhila) January 14, 2019
Dear admins @TheEconomist Please be careful.
Bukalapak and Tokopedia from Indonesia
Pure from Indonesia
— Lalu Aan (@laluaann) January 14, 2019
1/ According to @TheEconomist
a. @tokopedia and @bukalapak are from Singapore => They are both from Indonesia (except maybe their incorporation, but in this case most of the US-based companies are from Delaware and not Silicon Valley) pic.twitter.com/fwCRGDEf1e
— 𝒜𝓇𝓃𝒶𝓊𝒹 ℬℴ𝓃𝓏ℴ𝓂 (@ArnaudBonzom) January 14, 2019
— 🦉ia Masna (@amasna) January 19, 2019
Marketing has reached out to The Economist, Tokopedia and Bukalapak for comment.