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Indonesians fight #NetflixTidakAman hashtag as Netflix said to remain blocked

Indonesian netizens are against the hashtag #NetflixTidakAman (Netflix is not safe) that has been making its rounds on Twitterverse for over a week now. The hashtag emerged after customers of Indonesia’s state-owned Telkom Indonesia were blocked from logging on to the streaming platform.

According to The Jakarta Post, Netflix has been blocked by service providers Telkomsel, IndiHome and Wifi.id since 2016. Telkom Indonesia, parent company of these brands, said that the streaming platform has “yet to fully comply” with the media content regulations in Indonesia. However, several netizens posted screenshots of the Netflix homepage, revealing that those with private internet or cellular service providers were able to access the streaming platform.

Several netizens took to Twitter to voice their displeasure about the move, with some pointing out that the issue does not lie with Netflix but rather the lack of parental guidance. Some were also sarcastic in their statements, calling for those who opposed Netflix to admit that they are unable to afford the streaming service. Marketing Interactive has reached out to Netflix and Telkom Indonesia for comment.

Separately, Netflix also doubled down on its efforts in the country by creating a fully localised Bahasa Indonesia user interface for Indonesian users, complete with Bahasa Indonesia subtitles. In addition, the streaming platform partnered with local operators including XL Axiata, Bolt, Hutchison 3 Indonesia and Smartfren for video data plan packages.

Following the move, Indonesian members will be able to change their user interface setting to Bahasa Indonesia and access a selection of popular Indonesian content. This is along with globally popular Netflix original series, anime, documentaries, stand-up comedy performances, kids content and Korean content. To better bolster its content offering for Indonesian users, Netflix also launched Indonesian original movie called The Night Comes for Us exclusively on Netflix in Indonesia and then globally on 19 October 2018.

[Get top insights on brand strategy, content creation and emerging trends from a stellar lineup of expert speakers at Southeast Asia’s leading Content 360 conference on 23-24 April 2019.]

 

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