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Indonesian seasoning brand Sasa picks Grey for Malaysia expansion

Indonesian seasoning brand Sasa picks Grey for Malaysia expansion

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Indonesian seasoning brand Sasa has selected Grey Indonesia for its launch in the Malaysia market. Grey's offices in Indonesia and Malaysia will collaborate for the digital-led integrated launch slated for December 2019, which also covers social and activation.

Sasa is one of the brands under Rodamas Group, one of the conglomerates in Indonesia that carries brands ranging from consumer goods to heavy industries. Its competitors include Ajinomoto, Maggi, and Adabi.?Marketing Interactive has reached out to Grey for additional information.

Michelle Claudia Tjindarbumi, regional marketing manager, PT Rodamas Inti International said: "We are excited about the global marketing of this new project, I believe this will be a good collaboration with Grey and we are looking forward to the exciting journey ahead.?

Subbaraju Alluri, CEO, Grey Indonesia and Thailand, said it is honoured to be partnering with Sasa for the brand journey into international markets. "This win would not have been possible without the amazing borderless teams in Indonesia and Malaysia," he said.

Irene Wong, CEO, Grey Malaysia, added: ?This is a great example of when a network, works. Our teams worked as one on this proposal, sharing insights and ideas to create a truly borderless solution. When we work together like this from the outset, rather than just adapting finished work, we double our capabilities to everyone?s benefit,"

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