Indonesia OOH provider StickEarn secures funding, eyes expansion

StickEarn, a startup specialising in vehicle out-of-home advertising, has secured a seven-figure seed funding from East Ventures. In a conversation with Marketing, a spokesperson from StickEarn confirmed that the funds will be used for expansion in terms of talent and product innovation, marketing activities as well as operational costs.

The company was launched in January this year and aims to provide an “innovative outdoor advertising platform that connects drivers with advertisers”. This is in a bid to create more memorable and powerful advertising, the press statement read.

It currently operates in 14 major cities across Indonesia, namely Jakarta, Bandung, Surabaya, Solo, Yogyakarta, Semarang, Palembang, Malang, Padang, Medan, Bali, Makassar, Batam, and Pekanbaru. In addition to its vehicle advertising platform, StickEarn also provides customised consultations and solutions for advertisers. Archie Carlson, co-founder of StickEarn, said the company has worked with 50 companies and currently has tens of thousands drivers as partners so far.

Marketing has reached out to StickEarn for additional comment.

“StickEarn has two important goals outside of making profit. Firstly, we want to provide our clients (advertisers) access to a more effective and measurable advertising platform. Secondly, StickEarn aims to empower our partners (drivers) by providing them with additional income," Sugito Alim, co-founder of StickEarn said.

“We see StickEarn’s enormous potential. In addition to their fresh business model, the founders have a clear vision that is focused on the company’s development in the future. We believe that through this investment, we can support StickEarn in becoming a better performing pioneer that can impact advertisers and the public positively," Willson Cuaca, managing partner of East Ventures, said.