Indonesia agency Bujukrayu rebrands to 'br', launches new creative firm

Indonesia agency Bujukrayu rebrands to 'br', launches new creative firm

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Indonesian creative agency Bujukrayu, which established in 2013, is transitioning into a creative collective by rebranding itself as "br" and launching its creative agency, seleBRasi. Bondan Eko, the co-founder and creative business director of br said, "br now will focus on creating new companies and business territory not limited to agency, but still in creative and marketing service. seleBRasi will be the first creative agency business unit that is officially launched under br's intimate philosophy to carry on the devotion while bringing the ability to handle more clients."

seleBRasi is the brainchild of Reza 'Japret' Maulana (pictured right)), serving as creative business director, and Elisse Desiree (pictured left) as business director. Services span from branding, advertising, design, to marketing communication strategies tailored to each client's specific needs and objectives. The agency is working with a wide range of clients, namely, TikTok, Grab, Glico, Oronamin C, Axis, Surya Pro Mild and ESB.

“The agency's philosophy comes from the core belief that great ideas can stem from even the smallest things worth celebrating for, and it’s our job to nurture them until they flourish into campaigns that inspire and engage people,” said Mulana. He added, “We aim to create work worth celebrating for our clients and ensure everyone involved enjoys the process.” 

“We believe the importance of muscling creativity to drive sustainable business results,” said Desiree. "We want to make sure that our people enjoy what they do, so that they will produce even greater ideas and better quality of work. Therefore we celebrate everything while having fun during the process.” 

Prior to joining br, the duo had amassed a wealth of experience working in various agencies in the advertising industry.

Mulana was previously creative director at Mango Group Myanmar and Bates CHI&Partners, and spent a significant time of his early days at MullenLowe Jakarta. Desiree, on the other hand, had previously worked at Flock Creative Network as a strategist and held account manager roles at Bates CHI&Partners and JWT. During their careers, they have handled numerous global and local brands, including Visa, Coca-Cola, Carlsberg, Sampoerna, Unilever, XL Axiata, and Gudang Garam.


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