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Constant Hong Kong

Independent shop Constant adds raft of new business

Independent creative shop Constant has scooped up three business wins, spanning Hong Kong and regional remits.

The agency, run by Tim Ho and Tem Hansen, has been handed additional work for New Balance, taking over all touch points in the brand experience for New Balance Asia’s lifestyle segment.

The first campaign featuring LA art collective Cyrcle, is set to launch shortly, including print, digital content, web and in-store activation – the first under the newly launched Always in Beta platform.

Additionally, the agency has won Canadian sports and lifestyle brand Lululemon and will help launch the brand into the Hong Kong market. Constant has developed a series of lifestyle content that centers around the platform #choosehongkong.

Building on Lululemon’s spirit, the campaign urges Hongkongers to think about how choice affects their daily life and happiness in the city. The campaign launched a few weeks ago with new content being released over the coming weeks.

The third win for the agency is for Facesss by Lab, the beauty department store under the Lab Concept.

Launching in parallel with the new shop opening in Harbour City, the brand focuses on individualism under an expressive identity that allows for a plethora of executions. The campaign will launch in phases over the summer with a grand opening later in the year.

“The upcoming New Balance campaign was shot in Los Angeles, which is a good example of the international profile we want to build for the agency,” said Tim Ho, partner and creative director.

“Being small and agile, we don’t want to be restricted by geographies when a good opportunity comes up. And this time it did in LA.

“But we also want to make sure we grow our local profile after having worked on a lot of regional and global projects lately – and both the Facesss and Lulumelon are good examples of that.

“Altogether, we are extremely proud to work with brands of this size and the spectra of work shows the diversity of the team.”

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