Income has launched a brand campaign embraces the celebration of humanity and runs parallel to real altruistic acts that happened in Singapore. The campaign is created by BBH Singapore.
The television commercial features re-enactments of acts of kindness in Singapore where people have come together to help those in need.
Moreover, the print and outdoor advertising specify the range of key initiatives for the brand. These include providing 24/7 accident assistance, to an online service to chat with advisers, and protecting the elderly and people with special needs. These initiatives truly reflect the insurer's brand position of 'made different'.
Marcus Chew, CMO ofIncome, said: "Putting people first is what drives and inspires Income to constantly think about what we can do to benefit and impact the customers we serve. Our initiatives, products and services over the years are testament to how we have pushed the boundaries to bring value to our customers, business and community.”
Khairul Mondzi, ACD, BBH Singapore added, "Instead of coming up with something new to say, we looked at who Income was. Their many initiatives provided the inspiration for an idea that is true to their DNA: one that shared the spirit of people in Singapore helping one another. All we had to do was talk about it."
Watch the ad here: