Implementing design thinking into marketing: Rabbit Studio creates projects with design strategy 

This article is done in collaboration with Rabbit Studio.  

Many organisations are spending too much on marketing projects that do not achieve the desired objectives or fail to provide a good return on investment. The poor result is often due to a lack of understanding of the consumer market and the low effectiveness of different marketing strategies. As a result, companies often waste money on campaigns that fail to reach the target audience. Usually, it is caused by a common mistake: They are not asking the correct question.

Rabbit Studio, established in Hong Kong for more than seven years, won the bronze award in the Best Independent Agency category at the Agency of the Year Awards Hong Kong 2022. The local team has developed a deep understanding of the nuances and subtleties of the local market. They have established an excellent network of contacts and understand the needs and expectations of businesses and their audiences.  
 
The team is highly professional and experienced, and they have a proven track record of delivering successful omnichannel campaigns, including marketing websites, social media, animation and YouTube. Their extensive knowledge and insights into the local market make the award-winning team able to help their clients to ask the correct question.

They have established their methodology with the design thinking process - 

1. Define problems

Research and discover the actual needs. The team expresses empathy to gain an empathetic understanding of the problem of clients and audiences and accumulate the information collected to define the authentic problems. 

2. Design strategy

The team generates ideas and looks for alternative solutions to tackle the problems. The key is to identify innovative solutions to the problem statement by co-design the process and integrating multi-disciplinary knowledge from the team. 

3. Develop and execute solutions

Provide the best possible solution for the problem. The team aims to provide the optimised solution based on the client budget and designed strategy by highly efficient execution.

4. Performance review

Review and analysis performance is the best key to improvement. No solution is perfect in the first place. Obtaining new experiences and creating new insights are always the best way to grow the clients and agency together.

Project photo credit: Nissin Foods (Hong Kong), Urban Renewal Fund, ECC1990 and Pacific Place (Swire Properties)

The multi-disciplinary design and digital agency Rabbit Studio provides a wide range of services, including branding design, website design, social media marketing, creative design, multi-media production and digital advertising. And the agency's key clients include Swire Group, New World Development, BGCA, and St. James' Settlement.

Click out the website of the award-winning digital agency to find out more about their projects and achievements.