IMDA and Discovery enter content partnership worth SG$6.8million

Discovery Networks Asia Pacific (DNAP) and IMDA have partnered up to upskill and co-create content with emerging and established production companies in Singapore. The partnership, which is driven by both Discovery Networks International (DNI) and DNAP, will be for a period of one year.

It is valued at SG$6.8million and aims to nurture new and upcoming producers in using new technologies, as well as giving Singapore’s established producers the opportunity to showcase their expertise to a global audience. This will be done using the most advanced techniques and technologies including 4K and virtual reality (VR).

The initiative kicks off next month with a public call for entries and pitch brief.

This will result in a boot camp aimed at taking aspiring producers through DNAP’s best practices of documentary-making for a global audience. It will also see a partnership with video platform Viddsee, which aims to prepare these upstarts for the big leagues across both linear and digital platforms, with the shortlisted films premiering on DNAP and Viddsee.

In 2017, seasoned producers will be invited to a series of workshops dedicated to imparting the fundamentals and advanced techniques of 4K productions. This will culminate in DNAP’s first full 4K commission with selected Singaporean production companies, which will be aired on Discovery across the region. 2017 will also see Discovery’s experienced global crew train local producers in VR technology – sharing their know-how and expertise on storytelling.

The final films will break new grounds and premiere on the Discovery VR application globally.

“Discovery is a pioneer in using cutting-edge technology to tell amazing stories. Together with IMDA, a long-time partner and supporter of the development and growth of our homegrown talent, we are pleased to have the opportunity to help mentor and invest in the next generation of Singapore producers,” Louis Boswell, general manager, Discovery Southeast Asia, said.

“We are pleased to partner Discovery to create this opportunity for Singapore’s media talent to tell their stories using new production technologies that deliver a more immersive and engaging experience for the viewer. We are confident that this combination of Discovery’s experience in innovation with the creativity of Singapore’s media talent will result in a series of new shows that will delight global audiences,” Angeline Poh, assistant chief executive officer, content & innovation Group, IMDA, said.