Ikea creates virtual catalogue at bus shelters

Ikea has put out an interactive version of its Catalogue at local bus shelters, allowing the public to virtually flip through it while waiting for their rides.

Launched by Ikano, the local franchisee for the home décor brand, the out-of-home campaign runs on Clear Channel's bus shelters and was created by Lowe and OMD.

The ad is designed to look like a living room, and the interactive screen like a television in the middle of the room. Viewers can flip through the virtual pages like an actual catalogue.

Aside from the interactive posters, 250 other static Ikea posters run on Clear Channel's OOH network. These are also accompanied by print, TV and digital executions and will last until the end of October.

Ikano operates and owns both the Ikea stores in Singapore at Tampines and Alexandra.