IKEA appoints Vizeum as strategic media partner in Korea

Vizeum, the media arm under Dentsu Aegis Network, have been appointed by IKEA Korea as its strategic media planning and buying partner in South Korea with immediate effect.The extent of services Vizeum Korea will provide media planning & buying, media creative, OOH, and digital communication in both traditional and new media area.“After a comprehensive review, we have believed Vizeum will be a strong partner for IKEA Korea and our new store opening campaign. Vizeum has demonstrated a sound understanding of our brand values and business objectives.” said Ulf Smedberg, country marketing manager of IKEA Korea.Kristian Barnes, CEO of Vizeum Asia Pacific added: “IKEA is an innovator. Vizeum is underpinned by the mantra of ‘connections that count’ which supports our teams in pushing the boundaries of communication to create maximum impact. This is something that I believe a brand like IKEA will be looking for.”“Vizeum’s reputation in South Korea is growing and I’m delighted to see them winning the business for such a successful brand as Ikea. I look forward to seeing how they introduce this furniture giant to consumers in Korea.” Rob Hughes CEO of Dentsu Aegis Network North Asia said.IKEA, founded in 1943 in Sweden, is the world’s leading home furnishing company with more than 345 stores in 42 countries. IKEA is planning to open its first store in Korea at the end of this year.Source: Press release