Korean entertainment and media giant iHQ has launched its Southeast Asian headquarters in Singapore.
Headed by managing director Jung So-In, the company will be focusing on marketing its core offerings, such as artist management services, television programmes and movies, and music titles, through partnerships with media players within the region.
The company will also be offering entertainment-marketing consultancy for brands of all sizes.
It will specialise in partnerships through provision of entertainment content and celebrity endorsements to create consumer engagement campaigns that increase sales through brand integration, product placement, celebrity endorsements and event activation.
The company is looking to partner with broadcast media companies that are based in Southeast Asia to create and deploy new content from Korea. The company now has access to over six cable channels nationwide, including AXN, Dramax, Comedy TV and Y-Star, after its recent merger with CU Media in Korea.
Jung said, “Our offerings and long-standing reputation for pioneering top-notch films, music and television shows will enable us to forge business partnerships within Southeast Asia.”