IHH Healthcare unveils new global identity as part of transformation journey

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IHH Healthcare has unveiled a bold new corporate identity that unites its portfolio of world-class hospital brands under one future-ready global brand. The rebrand, developed in partnership with brand consultancy Landor, marks a major milestone in IHH Healthcare’s multi-year transformation to make healthcare more connected, innovative, and sustainable.

The new identity was officially launched on 28 August 2025 during IHH Healthcare’s inaugural FutureHealth.Now Conference in Kuala Lumpur, a flagship event that brought together over 300 leaders from healthcare, government, and business to explore the future of care.

Working closely with IHH Healthcare’s leadership, Landor defined a unifying strategic platform — “Catalyst for better care” — which encapsulates the organisation’s ambition to drive meaningful innovation, forge synergies, and build partnerships across its global network. The platform serves as the foundation for IHH Healthcare’s new brand architecture, messaging, and experience, ensuring alignment with its long-term vision to shape the future of care.

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Visually, the refreshed identity strikes a balance between gravitas and warmth. It features dynamic, forward-moving forms to signal innovation and progress, alongside bold, structured elements that convey trust and authority. At the heart of the design is a flexible network of nexus nodes, inspired by how cells grow and connect, a metaphor for IHH Healthcare’s ability to expand knowledge, expertise, and care across its global footprint.

The "Ripple of care" texture brings this concept to life, illustrating how the organisation’s impact radiates outward, touching lives and communities across the world. Landor also developed a bespoke typeface, IHH Sans, designed for clarity, warmth, and accessibility across both digital and physical environments.

Recognising the power of sound in brand building, Landor’s sonic branding arm, amp, created IHH Healthcare’s new sonic identity too.

"Our refreshed identity is a powerful expression of who we are today and where we are headed," said Janet Low, VP/group head of communications and branding, IHH Healthcare.

"Landor recognised our journey and achievements, building upon how far we have come as an organization. Their strategic insight and design craft have elevated our brand presence, helping us present IHH Healthcare as a confident, future-ready leader in integrated care in a way that is both inspiring and enduring," added Low.

Meanwhile, Joël Céré, managing director at Landor Southeast Asia said that “We are privileged to have been part of IHH’s transformative journey. The new identity we crafted signals an unwavering global ambition and a commitment to lead the healthcare industry with fresh perspectives through bold, dynamic imagery, sonic and holistic experiences.”

“The new sonic identity extends IHH Healthcare’s brand into the dimension of sound, creating a multi-sensorial experience that radiates warmth, optimism, and trust,” added Reiner Erlings, managing director of amp APAC and Middle East. “It’s an audible expression of care that connects people and places across the globe, making the brand instantly recognisable and deeply felt at every touchpoint.”

IHH Healthcare is not the only brand to refresh its look globally. Malaysian low-cost airline AirAsia unveiled a new typeface designed to maintain an approachable personality through design that creates softer textures, a friendly tone and a humanistic touch.

Similarly, Domino's pizza had its first brand refresh in 13 years with more vibrant colours and a new "Domino's Sans" typeface and packaging. It is also introducing its first-ever audio branding element: the name-bending jingle “Dommmino’s”, voiced by five-time Grammy-nominated singer-songwriter Shaboozey.

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