IHG's Dominic Wong leaves digital marketing lead role for blockchain tech firm

Dominic Wong has left his role as InterContinental Hotels Group’s director, digital marketing head based in Malaysia after more than a year to join blockchain technology incubation platform, Master Ventures, as blockchain marketing advisor. As its blockchain marketing advisor, Wong is responsible for supporting clients through investing, advising, and building blockchain-based projects through in-house incubation.

Wong told A+M that it has always been his passion to step into the blockchain and fintech space. With the hotel and tourism industry impacted badly by the pandemic, he felt it was a good time to pursue his next career goals.

"The marketing department is continuously expanding with new hires every month this year. We expect to exceed more than 10 new hires across the account management team which comprises account managers, content managers, designers, and project managers," Wong said. 

He joined IHG at the end of 2019 to spearhead regional digital growth and drive customer acquisitions through brand building and optimising direct booking funnelling across Asia Pacific through programmatic, AI and affiliate marketing. Wong’s LinkedIn said he oversaw brands such as Intercontinental, Holiday Inn, Hotel Indigo, and Kimpton. A+M has reached out to IHG for comment on Wong's replacement.

Before that, he had a stint with m/SIX as business director, during which he led a team to focus on the best practices of delivering strategic and innovative solutions to clients. Wong has experience in the hospitality industry, having worked at Sunway International Hotels and Resorts as group director, digital marketing. Spending close to three years there, Wong led a 360-digital, social, and mobile implementation, eCommerce optimisation, and new market emerging technologies. He also oversaw group-level digital marketing initiatives for other hotel properties such as Sunway Putra KL, Sunway Georgetown Penang, Sunway Hotel Seberang Jaya, Sunway Hanoi, The Banjaran, and Phnom Penh.

Before that, Wong also worked at FleishmanHillard as digital account director, Mirum agency as account director, Vocanic as senior project and engagement manager, and Catcha Group as head of client services, among others. 

When asked about the transferrable skills Wong has acquired from his past experiences, he said learning does not stop when it comes to digital marketing. "This space is always growing and what I have learnt is how we reach out to consumers and using the right tools at the right time is key. Adapting to new technological environments and implementing new marketing strategies at the right moment has always been the same, never stop adapting," he explained. 

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Dominic Wong rejoins client-side from m/SIX Malaysia as digital lead