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iflix unveils new marketing strategy

Internet TV service iflix has announced details of its ‘Go-to-Market’ strategy focusing on customer service through digital leadership, data analytics, and customisation.

iflix’s strategy takes a single view of consumers, across all offline and online channels.

The company’s programmatic branding and customer acquisition and attribution model captures and activates all data, ranging from public relations campaigns and endorsements through to social media activity, gamification, video, mobile and display conversion and CRM feedback.

iflix has brought together global market incorporating leading technology platforms from DoubleClick, RadiumOne, KRUX and ReFUEL4.

iflix is building dedicated programmatic team at its headquarters in Kuala Lumpur, Malaysia and is currently seeking new talent who share its vision of data-driven marketing.

Having recently launched in Malaysia and the Philippines, iflix will roll out its service in additional key Southeast Asian markets, including Thailand, Indonesia, and Vietnam throughout 2015.

Mark Britt(pictured), iflix group CEO said, ” We are speaking to leading publishers across the region about ways in which we can collaborate to grow our subscriber numbers and their revenue in innovative ways.”

“We love partnering with game-changing brands who are attempting to disrupt the status quo and redefine marketing excellence. The reality is also that no single technology company can deliver an all-encompassing customer view and business outcomes at the scale and efficiency that iflix requires,” said Kerry McCabe, managing director, RadiumOne, Asia Pacific.

“Krux is pleased to be the engine that centralizes and activates iflix’s people data. We look forward to enabling tailored, engaging and relevant experiences to iflix customers,” said Stuart Spiteri, managing director, Krux Asia Pacific.

“Much like the product itself, iflix’s digital marketing approach has been extraordinary, across the partners they have assembled. The iflix team has taken an innovative approach to linking every touch point and channel, using the foundation of social and programmatic media, to engage, recruit and retain customers,” said Nick Gibbons, global head of Social, ReFUEL4.

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