Iflix ties up with Primeworks Studios to screen Nur 2

iflix has collaborated with production company Primeworks Studios to bring the sequel of award-winning drama Nur to viewers across Malaysia under the iflix Originals banner. Nur 2 will be available in Malaysia on iflixFREE and iflixVIP from Wednesday, 3 April, four times weekly from Tuesday to Friday, express from TV3 just two hours after the television premiere. In 2018, Nur saw a cumulative 11 million viewers tuning in to watch the drama series. The storyline followed the forbidden love between religious speaker Adam and prostitute Nur, shining light on faith, hypocrisy and redemption and making it one of the most controversial and talked about Malay dramas of the year. Nur 2 promises to be even more captivating and contentious. Following the marriage of Adam and Nur, Juita, an acquaintance from Nur’s past who yearns for the enlightened path that Nur has found through her husband, uses treachery and seduction to steal Adam for herself. The sequel explores themes of loyalty, trust, and betrayal to leave audiences hooked on the scandal. Nur 2 is directed by Shahrulezad Mohameddin and also features Azhan Rani, Noorkhiriah, Raja Atiq, Eyra Hazali, Dato Jalaluddin Hassan and Fatimah Abu Bakar. “The proven popularity of Nur with TV3’s viewers made iflix’s ambition to partner with Primeworks Studios on the second season a smart bet. This co-production will help Season 2 reach an even wider audience, allowing fans in Malaysia to watch it on their connected device for free just two hours after it premieres on linear TV, or simply catch up whenever they want to. It’s also a great example of how the emergence of OTT players such as iflix can complement traditional TV and build stronger local franchises,” said Mark Francis, global director of original programming of iflix. “As a content distributor, it is important that our content is accessible to audiences across all platforms, be it on linear channels or OTT platforms. Given the popularity of Season 1, widening the reach of Nur 2 makes absolute sense,” said Lyn Nasihin, general manager of Primeworks Distribution.