iflix ties up with online storytelling platform Wattpad to bolster Indonesian content offering

Iflix has inked a partnership with Wattpad, a global multi-platform entertainment company for original stories, to bring Wattpad stories to iflix users across Asia, the Middle East, and Africa. Over the next year, iflix and Wattpad will co-produce dozens of original movies based on Wattpad stories from Indonesia.

As part of the deal, iflix will now have access to over six million original Indonesian story uploads on Wattpad. Using machine learning, Wattpad will identify stories and trends to develop as iflix original films, under the brand iflix Originals.

The move represents iflix's commitment to producing compelling and locally relevant content for local customers. Projects from the partnership will join iflix's slate of premium original content, diversifying and expanding the company’s line-up of originals.

A+M has reached out to iflix for more details.

Indonesia has been identified as iflix's fastest growing and most dynamic market, the press statement said. It recently partnered with Indonesian film board Badan Perfilman Indonesia and the Indonesian Creative Economy Agency to promote and showcase Indonesian artists in music and entertainment. This is through a series of five film projects, which will also premiere exclusively on iflix’s platform in 2019.

Meanwhile, Wattpad has more than 17 million users in Southeast Asia. The deal follows a string of new partnerships and continued international entertainment expansion for Wattpad. The company has existing deals with US and international entertainment partners that include Germany’s Bavaria Fiction, eOne, Sony Pictures Television and CW Seed, among others.

iflix chief content officer Sean Carey said that with Wattpad, it now has the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for its users.

"With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories," Carey added.

Aron Levitz, head of Wattpad Studios, added that the deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed.

"Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want - local stories that they already love and can’t wait to see adapted for the screen," he said.

Recently, iflix announced the launch of its free tier, iflixFREE, to make many of its most popular and exclusive programs and features available to users for free. These include a new slate of hyper local iflix Original series and movies, localised versions of world class shortform formats through the Company’s production deals with Complex Media and QYOU, among others.

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