iflix reaffirms hyperlocal strategy with new GE14 documentary film

Iflix has launched its first original documentary Bangkit: 11 Days That Changed A Nation, featuring the 11-day campaign leading up to Malaysia’s historic 14th General Election.

Bangkit reaffirms iflix’s commitment to bring local audiences compelling and relevant content, adding to its growing slate of hyper-local originals. In a statement to A+M, iflix’s spokesperson said it will carry out on-ground, social, PR, OOH, digital, ATL and BTL campaigns for the documentary film.

The documentary film captures the intensity and drama of last year’s political showdown from a local perspective, highlighting the first-hand experiences of ordinary Malaysians who came together to do the extraordinary. Narrated by voting station volunteers, journalists, political analysts, activists, members of the public and political party members, the film features archived news footage, social media content and personal videos from the frontlines, to recount the behind-the-scenes drama.

Mark Francis, iflix global director of original programming, said although the mainstay of iflix Originals is its entertainment offerings such as premium drama series and stand up comedy, the company felt compelled to tell the story of GE14 after witnessing the “real-life drama”.

“After all, GE14 was a rare instance of the truth being more remarkable than fiction. As a local video entertainment platform headquartered in Kuala Lumpur, we felt we simply had to bring a story of this national importance to our Malaysian viewers, and to do so in a way that perhaps traditional news broadcasters would not,” Francis said.

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