iflix expands subscription VOD service to Africa

iflix, a Subscription Video on Demand (SVoD) service based in Kuala Lumpur, has expanded into Africa. This comes less than two months after launching in Middle East and North Africa (MENA).

The new service will offer over 500 million consumers across the African continent access to an extensive range of highly acclaimed African shows and movies. This is in addition to films from popular film industries including Hollywood, Bollywood and Nollywood.

iflix Africa's new office will be headquartered in Cape Town and will trade commercially as 'iflix'. It plans to launch in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe over the second and third quarters of 2017. According to iflix, this will boost its global footprint to 23 territories worldwide.

The company said it will capitalise on sub-Saharan Africa's (SSA) large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.

Mark Britt, iflix co-founder and CEO, said, "As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers."

Andre de Wet, iflix head of Africa, said, "As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region."

iflix first launched its SVoD service in May 2015, which was rolled out to 18 markets across Asia and MENA in less than two years. Currently, over one billion consumers across the two regions have access to iflix's services. Subscribers can view video content on up to five devices anywhere, including mobile phones, tablets and television sets.

Just last month, iflix tied up with Indonesia’s free-to-air broadcaster tvOne to launch live streaming of its local premiere football matches, becoming the first SVoD service provider to offer live football coverage in Indonesia. The company also plans to get more local with its content flow, by working with different producers in Malaysia to enable the streaming and downloading of local movies straight out of theatres.