iflix diversifies offering across SEA with sports channel ZSPORTS

Iflix has rolled out a premium sports linear channel, ZSPORTS, across Malaysia, Brunei, Indonesia, Thailand, Cambodia, Vietnam, and Myanmar.

The launch of ZSPORTS coincides with the NCAA Division I Basketball Championships, also known as "March Madness", where 68 American collegiate teams will compete in a single-elimination tournament over three weeks to become national champion. ZSPORTS will feature live coverage of most games including the "Final Four" games, from 20 March as well as repeat broadcasts of select games.

Additionally, ZSPORTS will provide viewers with over 1,000 hours of live sporting events each year, including NCAA basketball and football, the National Hockey League’s regular season, playoffs and Stanley Cup, X Games and motorsports, as well as local and regional sporting events catering to both hardcore and casual fans.

“iflix is proud to welcome ZSPORTS to the company’s growing premium sports offering. March Madness is one of America’s biggest sporting events, a staple on any sports calendar, and we’re excited to give fans across the region virtual front row seats to tomorrow’s NBA stars, today,” Craig Galvin, iflix global head of content, said.

Howard Jiang, CEO of ZSPORTS, said: “Partnering with iflix is a major milestone for us and increases our channel reach to millions of users on the fastest growing entertainment platform in Southeast Asia, pleasing hardcore and sports fans alike.”