IFC mall tempts its visitors with prize game in cheerful mini-campaign
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IFC mall has launched an interactive game to engage visitors as part of a campaign for the shopping centre which will run until late May,
The campaign aims to encourage visitors to adopt a mindset of gratitude by seeing the beauty in the little things in life. "Happiness is in the air" is an interactive motion-detection game where participants can play against a friend to see who can keep a balloon in the air the longest, with the chance winning a mini gift pack on the line.
Located near Two IFC, the interactive game console also offers prizes such as tea bags and gifts from one of the mall's beauty and wellness tenants. IFC mall has collaborated with 11 tenants to offer various types of prizes, including Dolce & Gabbana Beauty, Estée Lauder, ARMANI beaut, and Fook Ming Tong goodies, to name a few.
In addition to the interactive experience, IFC mall is also offering a range of shopping experiences and privileges. For example, after spending with an electronic payment tool, shoppers will be given shopping and dining vouchers on the same day.
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