ICLP to rebrand as Collinson, along with Collinson Latitude and Welcome Real Time

Collinson has announced its expansive rebrand - united its three loyalty brands to reconfirm its commitment to delivering loyalty expertise, following the consolidation of its loyalty, travel experiences, insurance and assistance businesses.

These brands include the global loyalty agency formerly known as ICLP, the loyalty commerce specialists formerly known as Collinson Latitude, and its customer engagement platform business formerly known as Welcome Real Time. Other travel experience brands and platforms such as Priority Pass and LoungeKey are now all under the Collinson umbrella, together with its full insurance and assistance offerings.

The new identity emphasises on approaching clients’ challenges with a unified solution that leverages the talent, products and platforms within the company all to deliver smarter experiences which help the world’s best known brands acquire, engage and retain their choice-rich customers.

Continually innovating for over 30 years, Collinson has grown phenomenally through a combination of strong organic growth and strategic acquisition. The company is currently working globally with 90 airlines, 20 hotel groups, 60 financial institutions, and over 1,200 airport lounges.

“We felt that it is time to unite all of the different organisations, products and services that we provide, and put it all together in one unified brand.”said Kevin Goldmintz, executive vice president of Collinson. “Whether or not it is loyalty business, work programmes, or airlines lounge business, it all comes together in one brand called Collinson. Our brand stands for smarter experience and deeper devotion.”

Mary English, executive vice president of Collinson, said: “Our clients’ needs are continually changing as their customers’ expectations constantly evolve. We further strengthen our position by bringing our loyalty technologies, expertise and unique customer insights together into one ecosystem, helping our clients to differentiate their proposition and deliver commercial value for their business.”

Collinson was founded by Colin Evans and he remains a key part of the business as the Chairman. In Asia Pacific, Collinson is co-headed by Kevin Goldmintz and Mary English, who are jointly responsible for Collinson’s strategy and growth in the region.

Goldmintz said: “The experience economy is a key driver in today’s world. Priority Pass, the original and leading airport experiences programme, is one of our signature consumer brands that has been deeply integrated into offerings from many of the world’s leading financial services organisations, airlines and hotels as part of their reward programmes and loyalty initiatives.”

He added:“Our core strength is the scale of our global lounge and lounge alternatives network. With over 1200 lounges and airport experiences globally, we continue to look for ways to better enhance the airport and travel experience for travellers and our newly joined up business is a key tool to continue this expansion.”