ICBC International rolls out OOH branding ad

ICBC International is celebrating its 10th anniversary with a new branding campaign, featuring a series of OOH ads.

"The campaign comprises four visual ads inspired by devotion, ingenuity and exquisite craftsmanship of musician, artist, calligrapher and sculptor, to echo with the bank's core values,: said Rachel Lai, vice president, brand marketing and communications of ICBC International.

Business travellers, business executives and corporate clients are the targets of these ads, as they are displayed at Hong Kong International Airport, and will be showcased across MTR stations.