iCar Asia has appointed Fenn Chia (pictured) from The Star Media Group as its new head of media sales, effective 1 November.
In her new role, Chia will be in charge of all of iCar Asia brands in Malaysia including Carlist.my, LiveLifeDrive.com and EVO magazine.
She will work closely with the general manager of media, Nik Weber to strengthen, drive and lead the media sales team for Malaysia while driving revenue growth through display sales for existing clients and entry into new accounts.
Chia brings 7 years of experience in the media industry to her position along with a track record of developing multi-channel marketing strategies that bring in revenues.
“Fenn’s diligence and understanding of the industry allows her to delve into new opportunities and facilitate key relationships; credentials which we need in a Head of media sales and skills which will allow sales growth. I'm very pleased we have found such a strong leader to take the reins of our media sales team in Malaysia,” said Nik Weber.