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IBM reportedly pauses advertising on X after ads placed beside pro-Nazi content

IBM reportedly pauses advertising on X after ads placed beside pro-Nazi content

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IBM has reportedly paused advertising on social media platform X, formerly known as Twitter, after the company’s ads were seen placed beside pro-Nazi content. 

According to multiple reports such as CNBC, IBM said in a statement that it has zero tolerance for hate speech and discrimination, hence it made the decision to suspend advertising on the platform to investigate the current situation.  

Don’t miss: General Motors temporarily pauses Twitter ad spend after Musk's takeover 

This move came after American media watchdog Media Matters reported that X had displayed ads for IBM on the pages for multiple accounts that support or advocate Adolf Hitler and Nazi ideology.  

Apart from IBM, the watchdog also found ads for Apple, Bravo, Oracle and Xfinity appearing alongside posts that promote Hitler and his Nazi Party on X. 

MARKETING-INTERACTIVE has reached out to X and IBM for more information.  

IBM is not the only company that has pulled out of advertising on the platform after Elon Musk took over. NCTA, Internet and Television Association, and Gilead Sciences paused their spending on the platform after an earlier Media Matters report showed their ads had run on the page of a pro-Nazi account.  

The same report reportedly showed that ads for Adobe, New York University Langone Hospital and the University of Maryland’s football team were also featured on the account. 

Last year, General Motors (GM) temporarily pressed pause on its advertising on the platform. CNBC reported that GM evaluated the platform’s new direction and while it will continue to use the platform as a form of engagement with consumers, it will not advertise on Twitter. In particular, its customer care interactions on Twitter will carry on, CNBC added. 

Related articles: 
Twitter admits to overstating user numbers for 3 years
L'Oréal denies Financial Times report of it suspending Twitter advertising
Elon Musk rebrands Twitter to 'X': Will it bring advertisers back?

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