Interactive Advertising Bureau (IAB) Singapore has expanded its remit in the region to Southeast Asia and India, renaming itself IAB SEA+India. Following the move, the organisation will cover markets such as Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam and India.
IAB Singapore CEO Miranda Dimopoulos (pictured) will also be promoted to regional CEO, participating in IAB US board meetings in New York to represent the region on a global platform. The statement added that the move follows IAB Singapore’s “sevenfold growth in the last four years”, along with strong demand from members.
Following the move, businesses with IAB Singapore membership will immediately transfer to IAB SEA+India membership. This includes member benefits in local markets across the region. The recently appointed regional board, with representation of regional heads from publishers, agencies and platforms will be joined by a regional advisory board. This is comprised of the heads of the local associations who will meet with the regional board quarterly.
“With over 98% of our members having regional remits we are looking forward to supporting the industry in its rapid growth to meet business needs both now and in the future. Our strategy is to partner with local associations as a first step in terms of infrastructure as well as ensuring all we do respect each market and their unique nuances,” Dimopoulos said.
“Digital media and marketing has rapidly expanded across Southeast Asia and India, from urban centers of worldwide commerce to more rural, local areas, as well. United together for representation from one IAB SEA+India, the industry in this region is poised for much more growth, and growth in a way that’s deliberate and strategic,” Randall Rothenberg, CEO, IAB, said.