China entertainment service iQIYI is partnering with GSC Movies in Malaysia and Clover Films in Singapore. The partnership aims to expand iQIYI's slate of premium Chinese films to a global audience and to leverage the extensive film distribution network of GSC Movies and Clover Films.
"By partnering with GSC Movies and Clover Films for theatrical distribution, we can seamlessly bring Chinese-language films to audiences in Singapore and Malaysia through effective resource integration," said Yang Xianghua, president of movie and overseas business group of iQIYI, in a statement.
"This collaboration not only enables us to cater to the local audience's appetite for Chinese-language films but also ensure timely access to new releases."
As part of the collaboration, iQIYI-presented film Trending Topic, directed by Xin Yukun, will be theatrically released in Singapore and Malaysia, following its debut in China on 1 December.
Similarly, Chen Zhuo's The Invisible Guest will also be in theatres in Singapore and Malaysia after it releases in Chinese cinemas on 8 December.
iQIYI started distributing Chinese-language content to overseas markets in 2017. In 2019, the entertainment service embarked on a global expansion. The expansion, according to the statement, has significantly enhanced timeliness and improved its overall user experience.
To date, the entertainment service has presented and distributed multiple films including Break Through the Darkness, Hachiko and Ping Pong: The Triumph.
GSC Movies offers a diverse range of content including Chinese films, Japanese anime, other Asian films and independent English-language films. Since it established in 1987, it has become a prominent distribution channel with nearly 500 screens in 52 regions nationwide and has earned numerous prestigious awards such as the Putra Brand Awards, Brand of the Year Award - National Tier (Malaysia) and the Malaysian International HR Awards amongst many others.
"China movie productions have made significant advancements, setting new standards in terms of production scale and storytelling. GSC Movies is thrilled to collaborate with iQIYI in bringing high-quality content onto the silver screens for moviegoers in Malaysia," said Esther Hau, head of distribution and co-production from GSC Movies.
This partnership is just one of iQIYI's many other efforts to establish itself in the Malaysian market. In September this year, the service partnered with Grab Malaysia to bring a new Malaysian-themed mini-series. The series, titled #CedokLife, offers viewers a look inside the everyday Malaysian's encounters through the lens of Grab drivers and delivery partners.
Clover Films, on the other hand, was first established in 2009 and specialises in the distribution and production of Asian movies. Since its inception, it has contributed to the film landscape in Singapore and Malaysia markets. Some of its noteworthy releases include Korean hit Train to Busan, Oscar-winning Best Picture Parasite, Jackie Chan's Chinese Zodiac, as well as Chinese films Shock Wave, Operation Red Sea and iQIYI's Man on the Edge and Almost Love.
"We are thrilled to begin our new partnership with two exciting star-studded movies Trending Topic and The Invisible Guest. This is a fantastic opportunity to continue our collaboration with iQIYI and deliver quality content to Singapore audiences," said Clover Films managing director, Lim Teck.
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