Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Hyundai’s World Cup hashtag hijacked by Anonymous

share on

Hyundai's campaign suffered a setback yesterday when its hashtag was hijacked by activist group Anonymous.Several influential accounts tweeted about children being sold to sexual predators in Brazil and Brazilian police activity, using #becausefutbol to point out the association with the World Cup.This caused an influx of activity around the #becausefutbol -more than Hyundai had been able to generate on its own in the days prior to the takeover, according to a report by uberVU via Hootsuite.Here are some of the controversial news that have been tweeted against Hyundai’s hashtag.https://twitter.com/YourAnonNews/status/476788499606417408https://twitter.com/AnonOpsLegion/status/476670507035947008https://twitter.com/syndicalisms/status/476566669218037761These are the conversation topics the hashtag has been associated with, according to Hootsuite.Use of the hashtag also spiked on Wednesday:Hyundai launched its World Cup ads under the #BecauseFutbol theme earlier to publicise the redesigned 2015 Hyundai Sonata. The campaign was created by Innocean USA. Marketing is reaching Hyundai for comment.Here are Hyundai’s ads, "Boom" and “Avoidance”:http://youtu.be/AsqqfJXZLhshttp://youtu.be/nUclvaAJAzo

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window