Hyundai’s World Cup hashtag hijacked by Anonymous

Hyundai's campaign suffered a setback yesterday when its hashtag was hijacked by activist group Anonymous.

Several influential accounts tweeted about children being sold to sexual predators in Brazil and Brazilian police activity, using #becausefutbol to point out the association with the World Cup.

This caused an influx of activity around the #becausefutbol -more than Hyundai had been able to generate on its own in the days prior to the takeover, according to a report by uberVU via Hootsuite.

Here are some of the controversial news that have been tweeted against Hyundai’s hashtag.

https://twitter.com/AnonOpsLegion/status/476670507035947008

These are the conversation topics the hashtag has been associated with, according to Hootsuite.

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Use of the hashtag also spiked on Wednesday:

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Hyundai launched its World Cup ads under the #BecauseFutbol theme earlier to publicise the redesigned 2015 Hyundai Sonata. The campaign was created by Innocean USA. Marketing is reaching Hyundai for comment.

Here are Hyundai’s ads, "Boom" and “Avoidance”:

http://youtu.be/AsqqfJXZLhs

http://youtu.be/nUclvaAJAzo