Hyper Island, a digital media institute, which caters to both advertising students and professionals, has opened its first branch in Asia.
Based in Singapore, the institute said its programmes are designed in collaboration with leading agencies, brands, corporations and industry experts.
It will begin its classes next March in Singapore.
A spokesperson told Marketing that while the move came shortly after the Economic Development Board (EDB) approached the institute, it was active in APAC region for several years.
“Following market analysis, along side EDB’s approach, Singapore emerged and it was aligned with organisation’s growth strategy,” he added.
The team is headed up by managing director, Christina Andersson (pictured) and co-founder Professor Jonathan Briggs. It offers both workshop-based learning as well as vocational training.
Andersson added that the institute is keen on working with top global and local firms in Singapore, “having worked with some of the world’s leading brands and agencies, and many of the top creative agencies worldwide.”
According to Kelvin Wong, executive director, Professional Services, Singapore EDB, consumers are increasingly adopting digital lifestyles and are “becoming more sophisticated in the way they interact with brands”.
“Hyper Island sees Asia as a burgeoning centre for the creative minds and we aim to position this community to step to the forefront of the ever-changing creative landscape by providing the tools and experience needed to grow and rise to the challenges of tomorrow’s transformative technology,” Andersson said.
Hyper Island also has institutes in Stockholm, Karlskrona, New York, London.