Hyatt Hotels names global creative partner

Hyatt Hotels has appointed MullenLowe as its global creative agency.In a statement to Adweek, Mya Walters, Hyatt's director of brand communications said the agency demonstated passion for the company and had a “strong understanding of its target audience.” The global review was handled by Select Resources International for all 12 brands under the Hyatt Hotels chain.Most recently, Hyatt Regency brought its multi-million global campaign It’s Good Not to Be Home to Hong Kong with a local execution called Make the Most of Being Away. The campaign leveraged on the insight that family is an important part of Asian culture.