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Hyatt Hotels names global creative partner

Hyatt Hotels has appointed MullenLowe as its global creative agency.

In a statement to Adweek, Mya Walters, Hyatt’s director of brand communications said the agency demonstated passion for the company and had a “strong understanding of its target audience.” The global review was handled by Select Resources International for all 12 brands under the Hyatt Hotels chain.

Most recently, Hyatt Regency brought its multi-million global campaign It’s Good Not to Be Home to Hong Kong with a local execution called Make the Most of Being Away. The campaign leveraged on the insight that family is an important part of Asian culture.

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