Hunan cuisine restaurant brand LAOMAQUE lands in HK

​Hunan cuisine restaurant brand LAOMAQUE (老麻雀) has officially opened its first restaurant outside the Mainland in Hong Kong, marking the brand's strategic expansion into the Greater Bay Area (GBA)  market.

LAOMAQUE specialises in seafood from Hunan cuisine, with its signature dishes including "boiled fish fillet with soybean milk" and "chop chili and steam fish head". Its dishes have been well received by customers for breaking the stereotype of Hunan cuisine as being overly spicy and greasy, according to Invest Hong Kong.

Before entering the Hong Kong market, the restaurant attracted repeat requests from the city's visitors to set up a presence in Hong Kong. Timed with new market opportunities, the group now officially enters the Hong Kong market, showing its full commitment to and confidence in the Hong Kong market.

Located in Wan Chai, LAOMAQUE views this new location as a strategic building block in extending LAOMAQUE's presence throughout the GBA. "The decision to set up in Hong Kong aligns perfectly with LAOMAQUE's central strategy of establishing a strong foothold in the GBA and fulfilling our ambition to become the premier Hunan restaurant brand in the region," said Dai Yong, CEO of LAOMAQUE.

The Hong Kong operation serves as a regional office, overseeing day-to-day operations, scouting additional sites for expansion, and recruiting local talent. LAOMAQUE is committed to bringing healthy and modernised Hunan cuisine to a broad audience.

"There is a saying in Hunan that 'The old sparrow of Dongting Lake, no stranger to stormy waves.' The name LAOMAQUE is inspired by this local proverb, with an underlying philosophy originating from Dongting Lake - the 'old sparrow' brings with it an abundance of seafood and ingredients. With over two decades of adhering to strict standards in food sourcing and preparation, LAOMAQUE has built a loyal patronage, including many from Hong Kong," Dai added.

"Over the next one to three years, we aim to open more outlets across the city. In response to market trends and consumer feedback, the brand continues to update its menu and services and introduce banquet-style restaurants with mid-to-high-end private dining to cater to the diverse needs of its customers," he added.

Arnold Lau, acting director-general of investment promotion at InvestHK, said, "We welcome LAOMAQUE to our vibrant culinary landscape, celebrating the rich flavours of healthy and fresh Hunan cuisine. This addition not only enhances Hong Kong's diverse dining scene but also strengthens our position as a global gastronomic destination."

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