Humansa names new CEO as it looks to launch 'new Humansa' in 2022

New World Group’s health arm Humansa has appointed Don So as new CEO. In his new position, So will drive forward Humansa’s new growth strategy in Hong Kong and the Greater Bay Area.

In a statement, the company said under So's leadership, Humansa will focus on providing customer-centric services with a holistic approach for health and wellness consumers across the region. He will work closely with Humansa’s leadership team consisting of head of operations Patricia Cheung, and head of strategy Elaine Jiang to launch the new Humansa during the first half of 2022.

“We believe there are meaningful gaps and thus opportunities to enhance experience in healthcare and wellness services in today’s market. Consumers often face inconsistent service quality, fragmented health information from various practitioners, discontinuity in treatments and generic quick fix solutions to persistent or complicated health problems," said So.

So has over 20 years of experience in leading corporate strategy and business development across industries from top investment banks, asset management, management consulting and technology start-ups. Prior to joining New World Group, he held a senior regional role at Morgan Stanley with experience working across Asia, Europe and America. New World Development said So's market insights will help fuel Humansa’s next growth phase and bring a unique approach to the health and wellness industry in Hong Kong and the Greater Bay Area.

"At Humansa, we aspire to build a premium consumer healthcare service ecosystem in Hong Kong and the Greater Bay Area to address these needs. In addition to offering high quality services across multiple healthcare disciplines, our collaborative approach is to simplify health and wellness needs by providing integrated, holistic solutions to equip our customers with the right knowledge and connecting them to professional partners to fit their changing life goals. This will be our central tenet as we employ our growth strategies in 2022 and beyond," he added.

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