Human rights organisation Amnesty International Indonesia has launched a campaign to spread awareness about how a single signature can make a big contribution to ending human rights violations.
According to a press release, it has partnered Grey Indonesia to produce a series of posters that utilise the simplicity of single line illustrations to visually communicate the strength of signatures. The series highlight three human rights issues that "really matter" to Indonesia’s millennial segment – child marriage, gender-related persecution, and the suppression of freedom of expression.
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“We at Amnesty International have witnessed how signatures can change people’s lives all over the world. With this campaign, we are hoping that Indonesian youth will recognise its power and start to take action for human rights,” said Sadika Hamid, Amnesty International Indonesia communications manager.
The posters are situated in the Amnesty International office and its immediate vicinity (Menteng, which is a popular hangout spot amongst the youth). They will also be placed near other touch points and locales familiar to Indonesian millennials, such as trains stations, art galleries and coffee shops, over the next few weeks.
Grey Indonesia ECD Patrick Miciano said: “Grey Indonesia believes in what Amnesty International stands for. It is a humbling experience to be able to collaborate with one the world’s biggest defenders of human rights.”
Agency: Grey Indonesia
Executive Creative Director: Patrick Miciano
Art Director: Pandu Prabowo
Final Artist: Amanda Putri
Strategic Planning Director: Bayu Edmiralda
Account Director: Ayuningtyas Baskoro
Account Executive: Dinda Amelia