Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Human rights body Amnesty spotlights the power of signatures through illustrations

Human rights body Amnesty spotlights the power of signatures through illustrations

share on

Human rights organisation Amnesty International Indonesia has launched a campaign to spread awareness about how a single signature can make a big contribution to ending human rights violations.According to a press release, it has partnered Grey Indonesia to produce a series of posters that utilise the simplicity of single line illustrations to visually communicate the strength of signatures. The series highlight three human rights issues that "really matter" to Indonesia’s millennial segment – child marriage, gender-related persecution, and the suppression of freedom of expression.[gallery link="file" ids="272003,272002,272000"]“We at Amnesty International have witnessed how signatures can change people’s lives all over the world. With this campaign, we are hoping that Indonesian youth will recognise its power and start to take action for human rights,” said Sadika Hamid, Amnesty International Indonesia communications manager.The posters are situated in the Amnesty International office and its immediate vicinity (Menteng, which is a popular hangout spot amongst the youth). They will also be placed near other touch points and locales familiar to Indonesian millennials, such as trains stations, art galleries and coffee shops, over the next few weeks.Grey Indonesia ECD Patrick Miciano said: “Grey Indonesia believes in what Amnesty International stands for. It is a humbling experience to be able to collaborate with one the world’s biggest defenders of human rights.”Credits: Agency: Grey Indonesia Executive Creative Director: Patrick Miciano Art Director: Pandu Prabowo Final Artist: Amanda Putri Strategic Planning Director: Bayu Edmiralda Account Director: Ayuningtyas Baskoro Account Executive: Dinda Amelia

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window