Huawei taps Hollywood stars to promote its latest smartphone

After appointing Argentine football star Lionel Messi as global ambassador, Huawei has now tapped the power of Hollywood to promote its newest product.

The Chinese smartphone manufacturer unveiled its Huawei P9 series by collaborating with the global camera brand Leica and released a preview trailer for its new campaign at an exclusive launch event at London’s Battersea Evolution this week.

As global product ambassadors, “Superman” Henry Cavill and “Black Widow” Scarlett Johansson will make appearances in the TVC for Huawei P9 series.

Featuring the two Hollywood stars, the new commercial was shot in Shanghai and New Zealand by famed director Baillie Walsh. It will air internationally from mid April.

Huawei also partnered with a number of high profile professional photographers to support the launch of Huawei P9 including iconic fashion photographer, Mario Testino, who shot the campaign visuals.