Huawei strengthens emotional connections with global consumers

Huawei Device has launched “Now is yours,” a global campaign marking the next evolution of Huawei’s brand story.

Building on the legacy of its “make it possible” brand proposition, which established Huawei as a technology innovator, the campaign aims to move beyond tech leadership. It seeks to forge deeper emotional connections and shared values with a new generation of global consumers.

The campaign has been launched across key markets, including Asia, the Middle East, Africa, Latin America, and Europe.

At the heart of the campaign are authenticity and empathy. The global brand film, “Now is yours,” which began rolling out on 19 September, highlights real moments from the lives of youth worldwide.

Centred on the theme “go further, feel more,” the film features inspiring snapshots across cultures and regions. Its soundtrack reimagines the brand’s original melody, using music as a universal language to foster immersive, cross-cultural emotional experiences.

Done in collaboration with Ogilvy China, the initiative shifts focus from “what the brand can do” to “what users can feel,” representing a strategic evolution from traditional brand storytelling to empathetic engagement and positioning Huawei as a companion in the lives of a new generation.

MARKETING-INTERACTIVE has reached out to Huawei Device for more information.

Back in July, Huawei announced the global launch of its imaging flagship smartphone—the Huawei Pura 80 Series. Set to redefine the boundaries of mobile photography with its cutting-edge imaging technology and innovative features.

The Huawei Pura 80 Ultra and the Glazed Red Huawei Pura 80 Pro unveil a dazzling forward symbol design, drawing inspiration from the timeless sunray motifs found in exquisite jewellery and luxury watches.

This radiant sunburst pattern dazzles with intricate depth and harmonious interplay of light and shadow. The Huawei Pura 80 Ultra’s lens is accentuated by a resplendent golden ring, forming the iconic forward symbol that boldly showcases the super brand emblem, creating a captivating visual centerpiece.

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