Huawei Malaysia has appointed Lewis PR as its local agency of record for Huawei Honor, following a pitch.
Lewis will develop an integrated communications strategy and drive outreach to technology and lifestyle media for Honor. The appointment also includes the Huawei P8 launch management for the Southern Pacific region.
Honor is Huawei’s ‘For the Brave’ lifestyle brand aimed at the youth market.
Lewis will focus on enriching the Huawei Honor brand story by leveraging on creative media outreach that emphasises Honor’s unique fan engagement and its range of products.
The Lewis PR office in Kuala Lumpur opened its doors in May 2013 and is one of the youngest within its Asia Pacific network.
Andy Oliver, senior vice president of Asia Pacific at Lewis PR said: "We are excited to be working with Huawei Honor to deepen their consumer and stakeholder engagements."