AirAsia X has created the "Paint the Place" contest, giving airplane aficionados a chance to design and paint its new Airbus A330 either digitally or by hand.
One of the rules is that the contestant must choose from one of seven livery names, which include XKLusive, Xiao Long Bao, Xeoul Mate, Xiaolin Spirit, Xcintillating PhoeniX, Harmonious DiverXity, Xakura Blossom. Contestants are required to follow AirAsia Z either on Facebook or Twitter and download the A330 template from its blog.
With the purpose of getting fun and fresh designs from fellow airplane aficionados, AirAsia X hopes that the contest will increase the brand's visibility and presence in the Malaysian market.
Media channels for the contest include social media platforms, AirAsia's Facebook and Twitter page as well as AirAsia's official blog.The campaign is carried out by AirAsia's own creative and social media team and will take place from the 12th of August to the 12th of September 2013.
AirAsia India is also carrying out a similar contest called, Your Design, Your AirAsia.
The grand prize winner who comes up with the best aircraft design will win a round trip from Kuala Lumpur to the Airbus factory in Toulouse, France. The runner up will also be given one pair round trip tickets from Kuala Lumpur to any of AirAsia X destinations.