JWT and Mindshare have partnered with JCDecaux Cityscape to launch the first Augmented Reality bus shelter panel in Hong Kong for HSBC, as part of an integrated campaign for the bank's annual summer Red Hot Festival.
One experience that audiences can engage live for themselves is wild animal photography.
With real-time augmented reality technology, passersby will have the opportunity to be in the middle of a zebra migration right along Charter Road.
Embedded sensors and cameras along the display allow users to interact with the wild zebras, creating a unique scene for them to photograph and post on their social networks.
"Apart from the strategic importance of its location, bus shelter's unique nature also makes it the best media to bring this idea to live," said Alfred Cheng, deputy leader of Mindshare.
It provides a platform to combine real-time street view AR effect to create a seamless experience while it also allows time for people to have some fun, he added.
Deputy Leader: Alfred Chang
Director – Client Leadership: Winston Tai
Supervisor - Channel Planning: Polly Lee
Group Account Director: Ernest Ma
Group Creative Director: Terry Tsang