HSBC and MSL Hong Kong have joined hands to unveil the new “Everybody Game On” platform, bringing the city together to support the players of the Hong Kong esports team who are preparing to compete in Hangzhou Asian Games.
With esports now an official event at the Hangzhou Asian Games, a team of 39 young players from Hong Kong will participate in the competition. As a supporter for the sports event, HSBC is also leveraging its platform to support the team fighting for their dreams so that an even wider audience is reached.
The campaign kickstarted with a mobile esports arena launched across the city over the past weekend to promote its upcoming live coverage of the event. The brand invited eight pro-gamers such as Chung Chung (蔥蔥), 拉比 and HeiHei (彭泳熙), each specialising in different esports games, to compete inside the HSBC mobile gaming van at the arena.
Furthermore, live broadcasters with play-by-play commentary on the battles were played on the HSBC mobile gaming van in Mongkok and Central to attract passersby. The initiative also offered photo opportunities with cosplayers, challenges against pro players, and mysterious prizes for social media check-ins.
In the coming two weeks, HSBC is introducing the Asian Esports games live with Cantonese commentary, of which consumers will immerse themselves in the livestreams and watch the action happen in real time. The livestream will be streamed on the HOY TV official Facebook page and the Cyber Games Arena YouTube channel. Additionally, interactive mini-games will be launched during the live broadcast, with Esports equipment up for grabs.
“Esports is not just about gaming – it denotes the passion and efforts of our new generations putting into realising their dreams. This is why we hope to mobilise the city to support Hong Kong’s top esports athletes with this new “Everybody Game On” platform,” said Brian Hui, head of customer propositions and marketing, Hong Kong, HSBC.
“Our support for esports also reflects our dedication to being the 'best support' in everyone's financial and gaming journey. We wish our incredible Hong Kong team every success at the Hangzhou Asian Games,” Hui added.
MARKETING-INTERACTIVE has reached out to HSBC for more information.
Recently, HSBC launched a data-driven travel campaign, which included a three-tiered membership programme, to help consumers explore the "no-normal" travel experience after the pandemic. The travel campaign came with a three-tiered membership programme, Travel Guru, that combined travel offers, travel information and personalised notifications.
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