HSBC Life campaign features real life critical illness fighters

HSBC Life has collaborated with GREY Hong Kong to launch its new campaign "HSBC swift guard critical illness plan", featuring critical illness fighters and survivors to manifest the idea of 'Life goes on'.

The featured critical illness fighters include local actor Dickson Yu, who suffers from arrhythmia and KOL/magician Miss Hunny, a cervical cancer survivor, to Sapphire Shen, Pitt Cheung, and Teriver Cheung — this team of five are invited to redefine what it means to be critical illness fighters.

The video idea draws similarities from the unexpected changes of shooting a commercial to the unexpected changes of life, reminding the audience that even in the face of uncertainties, the camera must keep rolling just as life must go on.  The campaign was taken further through a self-created exhibition (Life goes on concept store) at one of Hong Kong’s recently revived heritage spots: Central Market.  

Shen, Pitt Cheung, and Teriver Cheung pulled from their perseverance and inner passions to create works inspired by their illnesses, in their respective professions. This is the first time GREY HK has used as a campaign idea and it showed everyone how life can go on even when faced with critical illnesses, speaking to the nature of HSBC Swift Guard Critical Illness Plan, according to the press release. "We figured the best people to bring this message to life are none other than critical illness fighters themselves who are living their lives to the fullest," said Sonic Choy, creative partner of GREY Hong Kong.

“With the number of people suffering from critical illness on the rise, our aim is to offer a product that can provide cover for almost all types of critical illnesses with guaranteed full premium refund if customers have not made any claims by the end of the policy. This underscores our commitment to inclusive insurance – ensuring everyone can get the appropriate protection they need,” said Daisy Tsang, chief distribution and customer officer of HSBC Life Hong Kong.

Related articles:

HSBC HK bands together stars from MIRROR, ERROR and COLLAR
HSBC new campaign gives 6 million possible visions of the future to Singaporeans