HSBC has unveiled a series of virtual rugby quests in The Sandbox, to present an immersive and unique experience of the sport in the metaverse. The campaign coincides with the much-anticipated return of the Cathay Pacific/HSBC Hong Kong Sevens from 4 to 6 November following the tournament’s three year-long hiatus.
To celebrate the highly anticipated return of the Hong Kong Sevens, HSBC will be staging a virtual stadium in The Sandbox from 24 October to 14 November to activate its first community initiative there.
The public will be able to immerse themselves in rugby through six exciting quests that will take place in different locations around the stadium, comprising action-packed challenges, engaging mini games and educational quizzes related to the sport.
Luanne Lim, CEO of HSBC Hong Kong, said: “At HSBC, we see great potential to create innovative experiences through emerging technologies for our customers and the communities we serve. We also believe in the unifying power of sports and have been a proud sponsor of the Hong Kong Sevens for decades.”
“Our groundbreaking first foray into The Sandbox remarkably ties together these themes, utilising the gaming, entertainment and educational aspects of emerging technologies to elevate our support towards rugby. Through the metaverse, we are delighted to bring rugby to our communities within the pitch and beyond,”Lim added.
Back in March 2022, HSBC acquired a plot of LAND in The Sandbox, equivalent to acquiring virtual real estate in the metaverse. The partnership will allow the bank to create innovate brand experiences for new and existing customers. HSBC has acquired a 3x3 LAND site in The Sandbox metaverse with an intention of engaging and connecting with sports, esports and gaming enthusiasts. Details of the HSBC and The Sandbox collaboration will be announced in due course.
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