HSBC celebrates HK's heritage with commemorative CNY mahjong set

HSBC has launched a limited-edition commemorative mahjong set that combines the bank's history with traditional culture while infusing auspicious meanings.

The mahjong set is launched against the backdrop of mahjong's deep-rooted presence in Hong Kong’s cultural fabric. Each set carries generations of shared memories, reflecting the city’s unique heritage and spirit of continuity.

This Lunar New Year, HSBC has reinterpreted this beloved tradition with this mahjong set. Designed in iconic HSBC Red, the set features the bank’s bronze lions, Stephen and Stitt — symbols of protection, strength, and a spirit that has grown alongside Hong Kong.

The tile designs draw inspiration from the architectural elements of HSBC’s headquarters across generations, marking the 40th anniversary of the fourth-generation HSBC Main Building. A thoughtful blend of tradition and contemporary design, the set pays tribute to an architectural masterpiece while symbolising prosperity, unity, and good fortune.

A spokesperson from HSBC told MARKETING-INTERACTIVE that this initiative reaffirms the bank's commitment to honouring local traditions and connecting with the community in meaningful ways.

The mahjong set is designed for HSBC’s loyal customers, business partners, and stakeholders who value heritage and exclusivity. It also appeals to collectors and enthusiasts of Hong Kong cultural memorabilia, as well as anyone seeking a unique, auspicious gift to celebrate the Lunar New Year.

To promote the mahjong set, the spokesperson said that the bank is positioning it as a limited-edition collectible to create a sense of exclusivity and generate media interest. Promotion includes press releases sent to media outlets and digital campaigns across HSBC’s website and social media platforms. In addition, HSBC will feature the mahjong set through in-branch displays and customer engagement events.

The storytelling highlights HSBC’s legacy and deep connection to Hong Kong’s culture, fostering emotional engagement. HSBC is leveraging festive themes to maximise shareability and coverage across both traditional and digital media, as well as engaging influencers and community leaders to amplify our reach and resonance, according to the spokesperson.

Annapatricia Chua, head of brand, wealth and affluent marketing, retail banking and wealth, Hong Kong, HSBC, said: “Mahjong is truly a cherished part of Hong Kong families’ Lunar New Year celebrations, and it spans across generations. I am happy that we are able to launch this beautiful Mahjong set that celebrates our iconic HSBC Main Building—a symbol of HSBC’s values and Hong Kong’s spirit —with a tradition that brings people together. I hope this set brings prosperity, unity, and joy to everyone celebrating the festive season.”

Don’t miss: HSBC reunites with Tony Leung to honour wealth, legacy and personal growth

Back in January, HSBC partnered with local actor Tony Leung again, who starred in the latest brand campaign for HSBC Premier Elite. Building on the narrative established in the first campaign, the new campaign transitions from “Wealth. Growing at every stage” to “Wealth. Growth into future stages."

In the new campaign film, Leung traverses a series of evocative scenes — from moments of wealth achievement and refined lifestyle to profound global connectivity. With each step, he envisions the future, embodying HSBC Premier Elite’s promise to walk alongside clients toward greater aspirations and transform dreams into achievements.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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