HSBC and Cathay Pacific fire up Sevens sponsorship

Sevens sponsors Cathay Pacific and HSBC are taking a stronger digital focus to active their involvement in Hong Kong's biggest sports event this year.Like previous years YouTube and Twitter are playing a central role, along side live events which both HSBC and Cathay are planning in coming weeks.On Twitter, HSBC is drawing in  fans under the theme of #BRINGYOURGAME, while Cathay is opting for a party themed #partyhasarrived.https://twitter.com/cathaypacific/status/441788891419271168Working with Saatchi & Saatchi London, HSBC's campaign pits top teams like England, New Zealand and the USA against tribes of fans dressed in outlandish costumes. It aims to reflect the Sevens mind-set that whether you’re on the pitch or in the stands, Sevens is all about one-upmanship in performance.https://www.youtube.com/watch?v=jQs27ntvb8AHSBC said a trimmed-down version will air globally with the full version to live online and be played at the event. The ad will also run as pre-rolls, on transit media, OOH and in print. Media planning and buying is through Mindshare and Event Activation and PR is handled by Fast Track.Cathay Pacific has again released a digital-led campaign which puts Cathay flight attendants through various situations.http://www.youtube.com/watch?v=81XX8ww8U5g&feature=share&list=PLSGWXJX5QKUUCwDj-DSH6bdwtR71W5mMh&index=1