HSBC becomes M+ first major sponsor

Global museum of contemporary visual culture M+ has joined forces with HSBC to contribute to Hong Kong’s arts and culture development. Upon the partnership, HSBC will become the museum’s first lead partner from 1 November 2022.

The partnership will encompass lead sponsorship of select M+’s special exhibitions, along with sponsorship of tours for non-governmental organisations, as well as a range of family-friendly learning activities under the M+ Family Day banner. M+ and HSBC are committed to making contemporary visual culture more accessible in Hong Kong and beyond, according to the press statement. The partnership also signifies the bank’s continued support for arts and culture through its archives, which feature different facets of Hong Kong through a huge collection of historic documents, photographs, drawings, and banknotes.

Bernard Chan, chairman of the M+ Board, said: "We are delighted that HSBC, which is deeply rooted in Hong Kong and has a strong global network and impact, shares with M+ a common vision for bringing contemporary visual culture within an Asian context to the world. This sponsorship marks the beginning of our long-term collaboration with HSBC in contributing to local, regional, and international arts and cultural development. Thanks to HSBC’s support, we can strengthen M+’s contributions, together with other world-class arts and cultural facilities in the West Kowloon Cultural District, in developing Hong Kong into an east-meets-west centre for international cultural exchange."

Suhanya Raffel, museum director of M+, said: "We are grateful for HSBC’s full-fledged support for the development of M+, which is a clear recognition of our vision in bringing visual culture to a wider audience, transforming the cultural landscape of Hong Kong and beyond. Following the museum’s recent success of hitting the one million visitation milestone in early July, the sponsorship is a significant step towards greater accessibility of contemporary visual culture as the partnership will substantially enhance our ability in audience engagement. The generous support of corporate sponsors like HSBC is vital to M+ and  reinforces the museum’s development of exhibitions and programmes in the future."

Luanne Lim, chief executive of HSBC Hong Kong, said: "Arts and culture are key components of quality of life, and important contributors to Hong Kong’s reputation as an international city. HSBC is deeply honoured to become the Lead Partner of M+, an institution that shares our vision of connecting Hong Kong to the world and the world with Hong Kong. We look forward to working with the museum to present world-class exhibitions in this city and to bring art appreciation to different community groups. This sponsorship represents an important milestone, reflecting HSBC’s support to the arts community and the great ambitions we have for the future."

Earlier in June, HSBC and K11 Group have joined hands for the first time, allowing HSBC credit card holders convert RewardCash (RC) to K Dollar at over 500 designated merchants under New World Development (NWD)’s ecosystem.  The partnership enables HSBC and K11 to leverage each other’s large membership base to better understand consumer preferences and maximise the impact of engagement activities for customers of different lifestyles. Through API connection, the conversion will be completed instantly on mobile.

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