HPB picks digital agency

Health Promotion Board (HPB) has appointed Possible Worldwide as its digital marketing agency, following a pitch.

According to GeBiz, six agencies were vying for the account including Cheil, Grey Group, GroupM, Havas Worldwide and Tribal Worldwide.

The agency has been contracted for a period of three years.

According to GeBiz, the agency will be tasked to work on the formulation of a digital strategy for HPB's digital assets; formulation of a digital strategy to reach out and engage youths; integrated marketing solutions such as providing counsel, social media and search marketing analytics; formulation of digital marketing campaign solutions, and other services such as providing consumer insights.

The awarded value was $1,866,031, as stated on GeBiz.

Work for HPB is set to roll out before the end of the year.

HPB opened the tender in May.